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Alchemy

  • Prize
    Winner in Interior Design - Retails / Shops
  • Company/Firm
    Studio Paolo Ferrari
  • Lead Designer
    Studio Paolo Ferrari
  • Interior Designer
    Studio Paolo Ferrari
  • Const. Company
    Elevate Build Inc.
  • Location
    Toronto, ON
  • Project Date
    November 2020

The design intent was to reject staid cannabis clichés and deliver a cerebral experience infused with artistry, nature, and technology.

Not dissimilar to this alchemic transformation, the flagship melds high-tech ingenuity with natural materials. The apothecary-like space lands somewhere between a laboratory and a temple. It is a serene environment with energetic bursts. The store was designed around how customers move through and shop the space. Customers who know what they want in advance can pre-purchase online and take an expedited checkout route inside, but for those interested in browsing, a delight for the senses awaits in a sequence of unique zones.

There is a wabi-sabi quality to the materiality, where the handmade and earthen is contrasted by highly technical materials. For us, this project is about celebrating the cannabis experience through a highly considered, multi-sensory environment. If a retailer earns the privilege of a consumer stepping out of their online platform and into a physical retail space, that space had better be astounding. This unconventional flagship presents a highly architectural feast for the senses, with a sublime artistic soul.