Bridgestone Innovation Gallery

  • Prize
    Winner in Interior Design - Exhibition / Gallery
  • Company/Firm
  • Lead Designer
    Tomohiro Watabe
  • Design Team
    Hisaaki Hirawata
  • Location
    3-1-1 Ogawahigashi-cho, Kodaira-shi, Tokyo, 187-8531
  • Project Date
  • Project Link

We aimed to create a facility where even children can learn about Bridgestone's new innovations through hands-on experiences, in an easy-to-understand manner, based on a solution that everyone knows: tires. Through four different zones, visitors can learn about Bridgestone's history, fascinating products, and the latest technology. In the "1. WHO WE ARE" zone, visitors can learn about Bridgestone's history by following the red line that runs through the space. In the "2. WHAT WE OFFER" zone, visitors can learn about Bridgestone's past products and future solutions, mainly in the "Tire Park" where a variety of vehicle tires are displayed. In the "3. HOW WE CREATE" zone, a permeable membrane divides the space, creating a laboratory-like atmosphere to promote new products. In the "4. WHERE WE GO" zone, visitors can experience Bridgestone's innovation through images that wrap around the body. The dynamic dot art at the entrance represents the Bridgestone concept through layers of people visiting the museum, full-size cars and airplanes, and trees in the background.

The firm's work, which ranges from interior to graphic design and branding, redefines experience design.

Other prizes
Germany - IF Design Awards "Gold Award" Germany - Iconic Awards "Best of Best" Canada - Grands Prix du design "Gold Award" Hong Kong - Asia Pacific Interior Design Awards "Gold, Silver and Bronze Awards" Hong Kong - Design for Asia Award "Bronze Award" UK - London International Creative Competition "Shortlist" UK - SBID International Design Awards "Finalist" USA - IIDA Global Excellence Awards "Best of Category" USA - International Design Awards "Bronze Award" USA - The Architecture MasterPrize "Award Winner" USA - LIT Lighting Design Awards "Award Winner" USA - Interior Design Best of Year Awards "Honorees" USA - NEW YORK ADC Annual Awards "Merit Winner" USA - Core 77 Design Awards "Professional Notable" USA - I.D. Annual Design Review "Honorable Mention" USA - Innovation by Design Awards "Honorable Mention" Japan - KUKAN Design Award "Bronze Award" Japan - JCD Space Design Award "Gold, Silver and Rookie Awards" Japan - SDA Sign Design Award "Silver Award" Japan - JID Space Design Award "Award Winner" Japan - DSA Space Design Award "Award Winner" Japan - Japan Book Design Awards "Minister of Education, Culture, Sports, Science and Technology Award" APSDA Asia Pacific Space Designers Assoc. Awards "Gold Award" BLT Built Design Awards "Award Winner" LOOP Design Awards "Honorable Mention"