The Story of Wine: ShaZhou YouHuang Cultural Park

  • Prize
    Winner in Architectural Design - Industrial
  • Company/Firm
    DSI by Senem Cennetoglu
  • Lead Designer
    Senem Cennetoglu
  • Architect
    Masterplan | Architectural and Landscape Design: RDC, Project Design Director: Senem Cennetoglu
  • Interior Designer
    Suzhou Gold Mantis Architectural Decoration Co., Ltd.
  • Const. Company
    Jiangsu Jinda Engineering Technology Co., Ltd. | Suzhou Guanglin Construction Co., Ltd.
  • Photo Credit
  • Location
    Zhangjiagang, China
  • Client
    Shazhou Youhuang Cultural Industry Development Co., Ltd.
  • Project Date

Only an hour and a half away from Shanghai, Zhangjiagang is situated along the Yangtze river. The land is fertile with large spans of rice paddies as far as the eye can see, which provides the basic ingredients for the production of yellow wine.
The project is located on a plot that is adjacent to the existing Shazhou Youhuang factory complex. The new layout includes facilities that are actively serving the existing production while becoming a landmark to the city. An industrial tourism destination with a unique style, a leisurely environment, based on a mix of Jiangnan architectural elements and the modern Chinese architectural abstractions. This vision is skillfully articulated in the project’s entrance pavilion, a profound statement of the bright and ever changing future built upon centuries of tradition.
Building use, composition, color palette, and materials fit harmoniously with the existing factory layout while expressing a striking architectural identity. A busy and diverse commercial street, combined with modern cultural functions, integrated with innovative industrial facilities, making it an economically, socially and architecturally the highlight of the city.

Other prizes
2022 Muse Design Awards | Architectural Design | Cultural | Gold Winner 2022 Muse Design Awards | Architectural Design | Factories & Warehouses | Gold Winner 2022 Muse Design Awards | Architectural Design | Mix Use | Platinum Winner 2022 A+Awards Special Mention | Factories & Warehouses Category 2021 AIA SH|BJ Design Excellence Awards | Mixed Use Category