The design of the offline store of TIKUU is based on titanium and quarries. By creating a scenario-based immersive new retail experience, TIKUU is an integrated space that features retail, coffee, and a DIY area. The flagship store in Chongqing also reflects the temper of Chongqing as an international city.
The shop is located in an area with the highest traffic in Raffels City. Considering the hilly and varied typography of Chongqing and the new business demand, the designer intended to create an attractive scenario-based space that would put on a stage play of the story of titanium.
The space was divided into several sections based on different functions, and provides an experience that imitates that of a mine. The building materials used range from rough rocks outside to the exaggerating metal inside, resembling the extracting process of titanium.
Under the lights, the sleek mugs displayed against the wall look like titanium in a mine. Designed with artistic beauty and business logic, the space takes advantage of the property of titanium to turn consumers into explorers, who are offered a chance to get away from cities and look into the old times for a spectacular experience.
