WILLchá Flagship Store

  • Prize
    Winner in Interior Design - Retails / Shops
  • Company/Firm
  • Lead Designer
    Cui Shu
  • Design Team
    Fu Lin, MA Chuan, Zhang Jiajun, Hou Longyang
  • Interior Designer
    Cui Shu
  • Const. Company
  • Photo Credit
    Photographers: Jia Bin, Si You
  • Location
    Beijing, China
  • Client
  • Project Date
    November 2021
  • Project Link

WILLchá flagship store does not occupy a large area, but such a small space is endowed with multi-level spatial expression.
In the layout of the plan, we used the method of geometric composition to divide the area of 100 square meters into a composite commercial body with nine spatial functions. The space not only has sufficient kitchen space, storage room and lounge area for staffs, but also contains ordering area, dining area, DIY tea-making area, customer service bar, tea display and retail area. This truly demonstrates the position of Willchá as "new fashion space of tea experience".
"Will" means want and hope, and "WILLchá" is a warm brand. It wants to expound not only the concept of idealism of a leaf but also the persistence that gradually shines into reality in efforts.
We share the same vision as WILLchá. We hope that through this project, design can be used to convey a new consumption and lifestyle to contemporary young groups, deepen the connection between "Generation Z" and "Tea," and let more young people experience and taste the unique charm of oriental culture.