Jing · Lear
The project is a new business form layout of Lear, a brand rooted in Xi’an for years, in China Western Film Group TIME. It is positioned as a high-end customized brand. The design emphasizes the idea that less is more to show the classic style. The designer breaks the stereotype of traditional eyeglasses shops, puts art and utility in the space, takes golden and black as the main colors and, with a mindset of museum display, highlights the textures and details of each pair of glasses. The space also enriches the customer experience with various forms of booths. The decorative columns of the booths are derived from the shape and design concept of trees. They respectively “grow” up and down, with infinite extension, to expand the spatial vision wide and deep, and give the space more dimensions. The opposite “tree trunks” serve as booths to display glasses. At the other end, the top-down trunks become light sources, each of which creates real effects rather than mere modeling.