Presentedby x Doha Design District

  • Prize
    Winner in Interior Design - Retails / Shops
  • Company/Firm
    External Reference
  • Lead Designer
    Carmelo Zappulla
  • Interior Designer
    External Reference
  • Photo Credit
    2G
  • Location
    Unit #G12, Building #30, Street #950, Zone #03. 34040. Doha, Qatar
  • Project Date
    12/2021
  • Project Link

Presentedby disembarks in Doha with its new flagship. With its trademark strategy Presentedby lands right in the middle of Doha’s new centrality offering an ultimate retail experience created around Qatar’s unique characteristics.

This project offers an ultimate retail experience inspired in Qatar’s unique characteristics. Blending the dune landscape of Qatar and the tech centric redevelopment of Doha, Presentedby offers an exhibition space rather than a retail store where sneaker and streetwear obsessives can come together not only to shop, but also to feel, touch, discover and share their love for sneakers, streetwear and urban culture. With this project, we’ve been able to produce a digital canyon, an emotional landscape that connects the natural Qatar formations with the sneaker culture.

Bio
External Reference Architects is a multidisciplinary design firm that breaks the boundaries between architecture, visual arts, and digital tools to generate new spatial experiences.
Founded in 2007 in Barcelona, the studio has performed groundbreaking work in interior design and architecture, completing projects worldwide in Barcelona, Bangkok, Dubai, London, and other influential locales.
Our vision is to create emotional spaces that enable brands to express their values and beliefs to customers through architecture.
We apply digital technologies to customize dynamic spatial experiences for