The "North" in South

  • Prize
    Winner in Interior Design - Retails / Shops
  • University
    Savannah Collage of Art and Design
  • Lead Designer
    Jiawei Zhi
  • Architecture Firm
    Jiawei Zhi
  • Interior Designer
    Jiawei Zhi
  • Construction Company
    Jiawei Zhi
  • Photo Credit
    Jiawei Zhi
  • Project Location
    660_E_Broughton,Savannah,GA,America
  • Client
    Patagonia
  • Project Date
    2022.6.1

Ice sports are less popular in the south than in the north. But that doesn't stop ice sports from spreading in the south. People love ice and snow sports should not be restricted by the region. Tourism city in a city without snow, through the redesign of Retail store to arouse people's love for ice sports.
Savannah is a very beautiful city, and many people from the South come to spend their holidays in the hot summer. Most of Savannah's sportswear stores are yellow in color. The city needs a colorful, bold, and intensely styled sportswear store. Moving the "snow and ice" of the north to this city is my boldest idea, and also my romantic concept.