Chengdu MINI Showroom Complex

  • Prize
    Winner in Architectural Design - Commercial
  • Company/Firm
  • Lead Designer
    Zhu Yu
  • Design Team
    Hihope Zhu, Jane Fang, Xu Chang
  • Architect
  • Interior Designer
    Zhu Yu, Hihope Zhu, Jane Fang, Xu Chang
  • Photographer Credit
    Vincent Wu
  • Location
    Chengdu, China
  • Client
    Sime Darby Group & BMW Group
  • Project Date
    December 31, 2021

While reflecting the concept of sustainability, the project aims to create a dynamic and three-dimensional multi-functional space with the concept of openness and sharing so as to allow people inside and outside the building to move and communicate with each other freely.
The designer makes full use of the unified design of architecture, landscape and interior to create a site with a double function - Mini commercial complex, which serves as both an IP showroom for MINI cars and a mini social complex for the public with galleries, makers, coffee, new retail for IP merch , etc. Although all the design work must follow a core concept, we didn't want to design a conventional slab-type apartment building just like those in traditional industrial and living areas around us.
The two-floor building is divided into two cuboid volumes, one of which on the second floor is rotated counterclockwise. The upper building volume is separated from the original structural frame, with the intention of turning it towards the main entrance of the whole site to present an open and friendly gesture and to reshape the richness and expressiveness of the building.