RuirUiruI Flagship Store in South China

  • Prize
    Winner in Interior Design - Retails / Shops
  • Company/Firm
  • Lead Designer
    Simon Cheng
  • Photographer Credit
    Yanming Studio
  • Location
    Shenzhen, China

Inspired by “the Procession of the Magi” by Benozzo Gozzoli, the designers have extracted four elements - the Castle Theatre, the Knights, the Flexible Armor and the Rugged Mountain into RuirUiruI. It regards genderless, ageless and classless as its cultural carrier with RENAISSANCE, UTOPIA and INSOUL as the brand DNA.

The round castle exudes a secret theatrical spirit. The sculptural installation and the incomplete stone walls display a fragment of Renaissance humanism. This change of scenery from one step to the next makes each corner an uncharted territory to be explored.

Moving forward, a metallic arc is created as a strong visual sensation. The metal and stone support frame transforms the dull display method. And the irregular 'mountain' scenery is carved with the original mottled material pattern, colliding with art and reality.

WE DESIGN works to build a gorgeous "theatre experience", instead of chasing trends. It hopes that everyone who walks into RuirUiruI can put on the armor of their own selves and tap into their inner flexibility. Thus, consumers can explore, interact and perceive in a unique brand vibe, realizing the business value of scenes, products and brand.