SIDANDA

  • Prize
    Winner in Interior Design - Retails / Shops
  • Company/Firm
    JIANGJIE DESIGN
  • Lead Designer
    Jiang Jie
  • Photographer Credit
    WEN STUDIO
  • Location
    HangZhou
  • Project Date
    2021.7

The design comes from the designer's afternoon intuition: "The white soft pillow is placed on a dark and open surface, with a slight reflection, which is the most suitable state to show the pillow, just like the feeling of a goose crawling on the water." From feeling to space, subtract the choice.
We used micro-cement to create a warm white minimalist background, and created a dark and cold horizontal booth as the basic unit, giving usability and inclusiveness that changes with the growth needs of the SIDANDA brand.
The space organization takes into account the openness of public space and the sense of privacy of the experience area. When the ground of the experience area is raised, the space scale shrinks, and the light dims, the relationship between the two changes subtly. The open and private are only connected through one entrance, and the space undertakes the change of emotions.