Y Fashion New Media Studio is a 300m2 single-story old factory building in the Wan Niancang-Cool Creative Park, an urban renovation project. The design scope encompasses the building facade, interior design, and soft furnishings. The central focus of this design project is to address the evolving needs of the target audience in the new media industry. As society transitions from material scarcity to mental restlessness, emotions and personal emotion have become the most precious essentials. Therefore, the primary objective of this case's design is to harness the core competence of the self-media company in creative content operation through innovative design solutions, inspiring employees' creativity and attracting visitors and potential customers to the self-media company. To achieve this, we have employed three key strategies:1.Artistic and avant-garde scene experience;2.Protect collective memory through superimposing new and old;3.Balance shared and private spaces, encourage individual exploration, and create a community-style experiential office atmosphere with emotional warmth.We hope that this office space will bring a unique emotional and spiritual experience to everyone.
