This project is a highly versatile space located in Putuo District, Shanghai, China, spearheaded by a government-owned enterprise. It serves primarily the professionals in the digital advertising industry. With the support of favorable policies and a strategic location, this space is set to become a focal point for the digital advertising industry, hosting renowned award ceremonies, attracting key enterprises, and nurturing specialized talent. It is the first digital advertising park in Shanghai's central urban area.
In this space, there is a seamless integration between virtual and physical realms. The virtual space represents the information and data that underpin digital advertising, while the physical space refers to the tangible indoor environment. Through our design, we have achieved a harmonious symbiosis among the space users, the indoor environment, and the architectural space. This symbiotic relationship has the potential to enhance productivity, foster creativity, and encourage collaboration within the digital advertising industry.
