As Romania’s leading natural stone company with over 16 years of experience in the industry, we felt that simply materialising the e-commerce platform into a showroom that displays products on stands and racks was not enough. The space is designed as an experience akin to a gallery or museum, rather than a typical commercial space. The different types of stone are displayed in scenographic setups without labels or price tags, emphasising their design qualities. This approach fosters a carefully crafted brand experience, where the entire showroom functions as a conceptual space.
The primary objective was to create a space that does more than simply provide a sales experience. Instead, we designed a controlled course where clients are guided through a thoughtfully planned narrative. This approach ensures that each material is revealed at the optimal moment, fostering a sense of discovery and appreciation.
The showroom’s design concept breaks away from the traditional retail mould to create a new kind of brand experience. Rather than simply displaying products for purchase, the showroom is designed to be immersive, interactive and educational.
