The design of "Charen Village" West Lake new store is centered around ink-wash painting, integrating the classic path of Chinese culture with modern dining. It reflects the brand's artful balance between tradition and innovation. Choosing the wetland-style traditional houses of Jiangnan as the architectural foundation, the design revitalizes the structure through a thoughtful reevaluation of the exterior and framework, creating a dreamlike Jiangnan ambiance.
Employing techniques such as light color sequences and projected lights, the design guides the customers' focus, providing versatile dining spaces that encapsulate a modern aesthetic. As night falls, the fusion of Song Dynasty aesthetics and contemporary urban vitality creates a captivating scene. The use of AI technology, including laser-printed fabrics, introduces a fashionable twist to traditional ink-wash elements, showcasing the brand's embrace of technological advancements.
The integration of traditional ink stamps with AI-generated ink shades and the harmonious fusion of Taihu stones with bamboo weaving highlight the brand's unique character in the face of modern transformations.
