This sales center serves as a sophisticated showcase for a property development project, artfully designed to embody the principles of being “obscure yet obvious, obscure yet meaningful, and subtle yet accomplished,” concepts inspired by the Chinese esteemed historical text "Spring and Autumn Annals."
The intention behind this design is to employ a nuanced and restrained vocabulary that not only captivates the senses but also embodies the core values of the corporation. In this context, the overall design draws on the fundamental principle of "li" (etiquette) and is elegantly intertwined with a strong aesthetic foundation.
Moreover, through the meticulous arrangement of materials, the interplay of light and shadow, and thoughtful circulation patterns, the space transcends mere functionality. It creates a rich, immersive experience that resonates with visitors while seamlessly conveying the corporate philosophy of caution, humility, and a keen attention to detail. Ultimately, this design approach aims to leave a lasting impression, inviting guests to appreciate both the subtlety and depth of the environment.