1. This is a space about women's private care, with pink as the corporate theme color and matching the romantic and gentle color attributes of the space.
2. Starting from the brand concept, establish unique brand characteristics, and shape a space temperament that conforms to the brand logic and is unique.
3. The space is themed around the hatching of life, and the concept of "egg" is translated into a spatial form. The soft lines outline the outline of the space, and the use of the relationship between the image and the background makes the space full of visual rhythm. The blank space and visual restraint are all responses to the spirit of the place.
4. In terms of spatial processing techniques, the principle of the relationship between the image and the background is applied to distinguish between the service space and the serviced space. The service space is regarded as the background image, while the serviced space is regarded as the image, emphasizing the experiential feeling of the space.
5. Apply architectural theory to create a three-dimensional space with a visual sense by using pure design language, changing the shape of curves, and reducing all unnecessary decorations.
Other prizes 2025 Italy A'Design Award - Silver Award X2 2025 German iF Design Award - Winner 2024 London Design Awards - Gold Award
