The showroom facelift was based on well-optimized spaces, which would satisfy the needs of employees and customers. They wanted a space where the company's materials could be brought out in the spotlight, and the whole arrangement should not be visually loaded.
The ground floor of the new space is now B2C, so those who come to the PIATRAONLINE showroom in the north of Bucharest, have the opportunity to see the entire range of products in an optimized, creative place, which will facilitate their choice of products. At the same time, industrial and yet warm space was desired. Now, the floor is dedicated to employees and partners, with spaces for offices and meetings.
The customer’s initial briefing focused on highlighting natural stone by projects for inspiring the end-user, instead of displaying it as a raw material. About the interior space, a much-better-delimited space was created, which would ease both the needs of the clients and of the company's employees. The benefits of this project consist in its dynamic display and interactivity between client and natural stone. The source of inspiration for this project was Mobile World Congress Barcelona.