Lobby & Public Spaces, W Atlanta Midtown

  • Prize
    Honorable Mention in Interior Design / Hospitality: Hotel and Resort
  • Company/Firm
    Virserius Studio
  • Lead Designer
    Therese Virserius
  • Architect
    Gonzalez Architects
  • Interior Designer
    Virserius Studio
  • Location
    Atlanta, USA
  • Project Date
    January 2019

Virserius Studio’s concept for the W Atlanta is the recreation of our fictional character Arthur’s estate and secret garden, decorated with his collection of art obtained during his extensive world travels. The client's brief was to design spaces that would cater to a different guest clientele, to skew to a crowd full of flair and sophistication.

From the moment guests arrive they are transported into Arthur’s world. We wanted the space to reveal this new guest experience bit by bit. They are immediately welcomed by curved slats on the wall that caress and invite; this ties into the curves on the stairs in the lobby leading to the mezzanine. Also in the lobby are tiered terraces with amphitheater seating. We created grand custom light pieces, cascading abstract birdcages representing those Arthur collected during his North African excursions. Graphically we began with darker colors and went lighter to create depth and layering. For the bar and lounge, we created a larger space providing seamless transition from indoor to outdoor living, allowing guests multiple areas to socialize. Arthur's global sensibility is on full display, curated with one-of-a-kind pieces throughout.

Virserius Studio is the premier award-winning lifestyle design and branding firm specializing in 4 and 5-star properties worldwide. We are designers, artists, architects and storytellers who draw from diverse backgrounds in architecture, business, fashion, and fine art to transform spaces, create joyful guest experiences around the world and exceptional results for clients.
Our multidisciplinary, multilingual, and multicultural team provides a range of interior architecture, design and branding services for hotels/resorts, restaurants/bars, lounges, spas and meeting/event spaces.

Other prizes
2020 SBID International Design Excellence Awards WINNER, Hotel Public Space Design – W Atlanta Midtown 2020 International Hotel & Property Awards WINNER, Hotel Suite, Americas/Caribbean – W Atlanta Midtown 2019-2020 A’ Design Awards WINNER, Iron Award for Hospitality, Recreation, Travel and Tourism Design – W Atlanta Midtown 2019-2020 INTERNATIONAL PROPERTY AWARDS, AMERICAS REGION WINNER, Hotel Interior - W Atlanta Midtown 2019 Outstanding Property Award London WINNER, Platinum - W Atlanta Midtown 2019 MUSE Design Awards WINNER, Silver Award for Interior Design (Hospitality) – The Cosmopolitan of Las Vegas 2019 Novum Design Awards Winner, Gold Award for Interior Design – The Cosmopolitan of Las Vegas