Giants On The Quayside - Whey Aye Wheel Project

  • Prize
    Honorable Mention in Architectural Design / Mixed-Use
  • Company/Firm
    Concept i
  • Lead Designer
    Geoffrey Morrison
  • Design Team
    Richard Wood, Francesc Domingo & Nunthiya Sangsuriyan
  • Architect
    Concept i
  • Interior Designer
    Concept i
  • Location
    Newcastle, UK
  • Project Date

Following successful negotiation with the City Council to develop the old Spillers Flour Mill quayside site, The World Wheel Company commissioned Concept i for the planning and design of the project. Landmarked by the tallest observation structure in Europe at 140m high wheel, the project (5m taller than London Eye!) celebrates Newcastle's iconic Geordie culture with a vibrant mix of food/retail and entertainment activities. The project embraces a passion for "experience", immersing visitors deep into the hearts, heights, and horizons of Newcastle and beyond. The project extends, activates, and energizes the public use of Newcastle's famous Quayside environment. The architecture expresses the site's heritage, morphing reused brick, oxidized steel, and distressed concrete surfaces in fresh and unusual ways. The angulated rooflines and facades evoke old wheat bins in a very abstract and contemporary way. The project has a high profile in national media and will create over 800 full and part-time jobs, including many ongoing sports, leisure, events, food, and beverage operations.

Concept i is an award winning interior design and architecture studio globally engaged in retail, commercial, and entertainment projects. We create innovative places for living and enjoyment, crossing cultural and geographic boundaries, injecting the newest trends, technologies and materiality into our work. Our work is vibrant, always seeking fresh ways to mix human activities and uses into new style spaces. Our retail and entertainment projects receive top industry awards and recognition from our pier institutes such as ICSC, IAAPA and International Property Awards.