GENZON Binhaiwan Bay Area Industrial Park

  • Prize
    Honorable Mention in Architectural Design / Mixed-Use
  • Company/Firm
    Ph Alpha Design Ltd.
  • Lead Designer
    Dr. Ping Xu
  • Design Team
    Frank Xu, Yi Tong, Lijuan Huang, Jing Wang, Yang Zhang
  • Architect
    PH Alpha Design Ltd.
  • Const. Company
    Guangdong Meihuan Construction Ltd.
  • Location
    Dongguan, China
  • Project Link

Located in Dongguan Binhaiwan Bay, which is the core of the Greater Bay Area, the project is a mega industrial park integrating office, commercial, exhibition, hotel and apartment. The project covers a site area of 220,000 sq. m. and the GFA is 1.21 million sq. m. While preserving the characteristics of single buildings, this Industrial Park will also guarantee the integrity of the large cluster of buildings, which allows PH Alpha Design to go beyond itself in the design of industrial parks.

Incorporating the natural environment for the landscapes and using "Thousands of Miles Written in Mind" as the overall design philosophy, this industrial park is both magnificent and unique. By utilizing its multi-level square space design, PH Alpha Design creates characteristic platforms in a range of heights to create green, ecological public social spaces and create multidimensional emotional connections between people and people, as well as people and nature.

GENZON Binhaiwan Bay Area Industrial Park plays a vital role in deep integration between innovative technologies and ecological environment. This project will become yet another landmark in the central region of the Greater Bay Area.

Founded in 2013, PHA’s headquarters are located in Hong Kong. With the expansion of its business, it also has branches in London, Shenzhen, Shanghai and Beijing successively. With innovative design and leading design concepts, PHA has been making constant breakthroughs in architectural design, interior design and comprehensive planning, including shopping centers, commercial retail space, commercial blocks, grade A office building, hotels and private houses, cultural architecture planning and so on.

Other prizes
International Property Awards, World Architecture News Awards, A' Design Award and Competition, World Architectural Festival, A&D China Awards, MAPIC AWARD, International Design Awards, Architecture Masterprize, The Plan Award, The Global RLI Awards, Asia Hospitality and Retail Design Awards, Loop Design Award, MUSE Design Awards, Novum Design Award, The 5th REARD Global Design Award, CREDAWARD etc.