Blurring the boundary of metropolis and nature, the brand’s visual identity, rope, symbolizes the connection between people and nature. The design of the shop wishes to establish a sense of tranquility and ease just like camping outdoors while one enters the shop from the streets’ hustle and bustle.
Applying the art craft technique of metal casting, the designer creates 25-meters-long ceiling lights in the shape of twined rope near the counter to echo with the brand’s logo. While the counter’s mountain rock image is made of geometrical shapes, the staircases combine a landscape of rocks, gravels, trunks. This design not only symbolizes mountain climbing, it also gives customers a chance to walk on it trying out the products in a similar environment.
Striking a great balance between professional knowledge and sentimental feeling, it is a bridge to connect indoor to outdoor, the brand to the customers and the commercial area to nature.
In addition, the whole project is selective in low carbon footprint products and recyclable materials. The ceiling is designed minimalistic reducing use of extra building materials while maintaining the original piping system.
