The Story of Wine: ShaZhou YouHuang Cultural Park

Prize

Honorable Mention in Architectural Design / Cultural
Design Company

DSI by Senem Cennetoglu
Lead Designer

Senem Cennetoglu
Architecture Firm

Masterplan | Architectural and Landscape Design: RDC, Project Design Director: Senem Cennetoglu
Interior Designer

Suzhou Gold Mantis Architectural Decoration Co., Ltd.
Construction Company

Jiangsu Jinda Engineering Technology Co., Ltd. | Suzhou Guanglin Construction Co., Ltd.
Photo Credit

Aaron&Rex
Project Location

Zhangjiagang, China
Client

Shazhou Youhuang Cultural Industry Development Co., Ltd.
Project Date

2021

Only an hour and a half away from Shanghai, Zhangjiagang is situated along the Yangtze river. The land is fertile with large spans of rice paddies as far as the eye can see, which provides the basic ingredients for the production of yellow wine.
The project is located on a plot that is adjacent to the existing Shazhou Youhuang factory complex. The new layout includes facilities that are actively serving the existing production while becoming a landmark to the city. An industrial tourism destination with a unique style, a leisurely environment, based on a mix of Jiangnan architectural elements and the modern Chinese architectural abstractions. This vision is skillfully articulated in the project’s entrance pavilion, a profound statement of the bright and ever changing future built upon centuries of tradition.
Building use, composition, color palette, and materials fit harmoniously with the existing factory layout while expressing a striking architectural identity. A busy and diverse commercial street, combined with modern cultural functions, integrated with innovative industrial facilities, making it an economically, socially and architecturally the highlight of the city.