This project formed part of the BA in Interior Design 3rd year curriculum at IIE Vega. We were tasked to design a new retail space and had to choose an existing local or international meaningful brand and design a retail space around this brand (extending the brand image into the interior space) The challenge was to focus the design on the experience of the brand as opposed to showcasing a product only.
After researching three different shoe brands TOMS was selected because of its strongly up-held value system and morals. TOMS is a company that gives back to the community through charitable actions. This specific store is based in Durban, South Africa therefore communities within the Durban and surrounding areas were selected as the receivers of TOMS charitable actions. The brand' meaningfulness has been extended throughout the design of the space.
