This project formed part of the BA in Interior Design 3rd year curriculum at IIE Vega. The aim of the project was to create a retail store that aligns with younger people's values and passions and create a brand experience.
Burnt is a fitness fashion brand that makes high-performance activewear which can be used for a wide range of activities. Burnt prides itself on creating good quality activewear that is still fashionable and can still be worn every day (Burnt, 2021). Burnt collaborated with health, fitness and food experts in early 2020 and created Burnt Fit.
We have chosen Burnt studios, a fitness and activewear company based in Cape Town. Founded by Pierre Cronje and Andriana Botes in 2019 due to their shared love of fitness, sports and staying active.
We chose this South African-owned brand because it is focused on uniting all women, from different body sizes to different cultural backgrounds. Burnt is a great inspiration for women and as an all-women group, we can relate to it. Burnt focus on creating a community, inspiring all women and uniting everyone from all backgrounds and different cultures with their Orange Tag.
