As the retail scene evolves, a large number of retail-restaurant hybrids have emerged in the recent years. To break through the clutter and leave a lasting impression in consumers’ minds, it is not only important to have a unique visual design, but to also meticulously plan the customer route.
To elevate the sense of playfulness within this space, We has fully utilized the aesthetics of the original structure. By creating an irregular layout with a handful of twists and turns, we have successfully filled customers with a higher level of anticipation – as they do not know what to expect before turning around each corner. Every customer will have to explore and discover step by step, as if they are making their way into a wondrous cave, where treasures are waiting to be found.
The heavy use of greys and matte metallics, along with the authentic display of the mechanical elements, help to shed light on the brand persona. A symbol made up of slashes can be found on the shelf, the wall, and even the suspended lights.
By sprinkling different highlights along the customer route, every consumer experience becomes more interactive and captivating.
