Transformers - The Ark

  • Prize
    Honorable Mention in Interior Design / Other Interior Designs
  • Company/Firm
    concept i
  • Lead Designer
    Richard Wood
  • Interior Designer
    concept i
  • Photo Credit
    concept i
  • Location
    Hong Kong
  • Project Date
    April 2023
  • Project Link

Hong Kong’s exclusive Causeway Bay is now home to Earth’s first-ever Transformers-themed ‘smart’ restaurant, ‘The ARK,’ named after the iconic Transformers starship.
The Ark is the world’s first Transformers-themed restaurant, created by A La Carte Hong Kong Limited under license from Hasbro. Developing into an immersive dining experience that combines Technology, Food, and Fun for families – the 555 sqm restaurant spans two floors, accommodates up to 200 diners, and features an exciting audio-visual storyline that seamlessly integrates the restaurant’s facade, interior, and branding themes.
The restaurant is centered around the Transformers brand and offers premium fast-food dining, with a retail area selling Transformers figures and limited-edition lifestyle products. The restaurant design takes inspiration from The Ark spaceship and incorporates immersive high-tech digital media, offering customers a truly unique dining experience in the Transformers universe.

Bio
Concept i is an award winning interior design and architecture studio globally engaged in retail, commercial, and entertainment projects. We create innovative places for living and enjoyment, crossing cultural and geographic boundaries, injecting the newest trends, technologies and materiality into our work. Our work is vibrant, always seeking fresh ways to mix human activities and uses into new style spaces. Our retail and entertainment projects receive top industry awards and recognition from our pier institutes such as ICSC, IAAPA and International Property Awards.