Nanaha Co., Ltd. is a company dedicated to introducing "new Japanese forms" to the global market through the lens of "matcha." Its offerings include high-quality matcha products presented with a modern twist. Rather than adhering strictly to traditional Japanese aesthetics, the store spaces are designed to evoke a contemporary tea room ambiance.
The Japanese concept of 'wabi' conveys the charm found in the simple and rustic appearance of objects, emphasizing the beauty that emerges as things naturally age and weather. Similarly, 'sabi' reflects a positive outlook that appreciates the beauty of changes over time.
Accordingly, ’NGT New York’ has meticulously crafted a space using only natural materials designed to evolve gracefully over time.
In terms of design, the store's benches are crafted from reclaimed timber and stacked stone. The aged wood originates from dismantled Japanese wooden structures, while the stacked stone was once the foundation supporting floorboards made from aged trees in traditional Japanese folk houses. By incorporating these enduring materials, we aim to create a space that will stand the test of time, remaining relevant and inviting for generations to come.
