The renovation project of 1906 Young Town Technolgy Plaza

  • Prize
    Honorable Mention in Architectural Design / Restoration and Renovation
  • Company/Firm
    Atelier cnS; School of Architecture,SCUT
  • Lead Designer
    Guanqiu Zhong,Gang Song, Zhiyuan Zhu,Zhanning Zhong
  • Design Team
    Jiaming Chen,Zhe Duan,Weikun Chen,Huanyu Ma,Yao Rao,Linglan Yang,Yinhao Zhu,Hu Wang,Ruochen Liao
  • Architect
    Atelier cnS; School of Architecture,SCUT
  • Interior Designer
    /
  • Lighting Designer
    /
  • Const. Company
    Atelier cnS - S&C DESIGN
  • Photographer Credit
    Siming Wu,Yiheng Yang
  • Location
    No. 333 Zhongshan 7th Road, Liwan District, Guangzhou City, Guangdong Province
  • Client
    Youngtown Technology (Guangzhou) Co., Ltd
  • Project Date
    2024.02
  • Project Link

The predecessor of 1906 Young Town Technology Plaza was Guangzhou Cigarette Erchang, which dates back to 1949 when Guangzhou Manufacturing Plant of Nanyang Brothers Tobacco Company was founded by patriotic overseas Chinese industrialist brothers surnamed Jian. The factory produced brands such as "Double Happiness", "White Golden Dragon", "Bank", "Golden Dragon", "Seven Stars" and "Hundred Birds", which were the six famous brands of cigarettes in Guangzhou at that time.
In 2011, in response to urban development, Cigarette Erchang relocated out of the city area, leaving most buildings vacant. In 2022, Young Town Technology Company settled in Cigarette Erchang, marking the initial formation of a transformation concept of blending technology with tradition.
1906 Young Town Technology Plaza faces the National 4A-level tourist attraction Chen Clan Ancestral Hall, attracting considerable attention from the outset. Situated at the intersection of Zhongshan 7th Road and Kangwang Middle Road, directly above the "Chen Clan Ancestral Hall Station" of Metro Line 1 and Line 8, 1906 Young Town Technology Plaza enjoys a unique geographical advantage.