BRLOOTE Headquarters

  • Prize
    Honorable Mention in Architectural Design / Industrial
  • Design Company
    Greater Dog Architects
  • Lead Designer
    Jin XIN and Zhihong HU
  • Design Team
    Abigale Gu, Zoe Zhang, Keith Guo, Ray Wang, Francis Ren, Manyan He, Longlin Gong
  • Architecture Firm
    Greater Dog Architects
  • Interior Designer
    Jin XIN, Zhihong HU
  • Lighting Design
    Resen Lighting
  • Construction Company
    Tongchuang Engineering Design Co.,Ltd
  • Photo Credit
    Metaviz Studio
  • Project Location
    No.16, East Sanjiang Road, Shaoxing City, Zhejiang Province, China
  • Client
    BRLOOTE Fashion Group
  • Project Date
    Jan, 2024

BRLOOTE Headquarters is situated in Shaoxing, nestled between the elevated road of the industrial zone and the city's waterways. We handled the overall planning, architectural design, and interior design for the project. The site covers an area of 47,114 square meters, with the primary functions including garment research and development, and production, along with a sightseeing factory, warehouses, offices and conferences, Fashion Creation Design Center, a staff canteen, showroom, retail space, reception center, outdoor square, aerial bridge, and garden, among other comprehensive features.

As an indispensable process in garment production, 'cutting' has become the starting point for the overall planning of the BRLOOTE Headquarters and the exploration of the building's basic form. Like a tailor, the architect envisions the site as a soft, irregular fabric carried by the river. The site is strategically planned with a “tailored” approach, by applying design elements such as linear interplay, circular integration, slicing, and angles to the architectural form.

Bio
Founded by Zhihong Hu and Jin Xin in 2015, and based in Shanghai & London. Greater Dog Architects is an interdisciplinary practice design studio whose practice spans the fields of Architecture?Interior Design?Landscape Design?Installation art. And also committed to long-term research in "performance architecture" and have been invited to conduct a series of lectures and teaching at renowned universities and art museums both domestically and internationally.

Other prizes
Architizer A+AWARDS, Institutional - Libraries, Special Mention, 2024 The Archdaily Building of the Year Awards, Cultural Architecture, Nominee, 2024 The 100 Most Influential Architects and Interior Designers in China, AD, 2023 Nominated, industry-wide Architecture, German Design Award 2024, 2023 Designverse Awards, Education Architecture-library, Special Honor Prize in Space Category, 2023-2024 Ideal Architecture Festival, Winning Prize - Culture, 2023 40 under 40 Outstanding Youth In Chinese Design?2023 Honoree, BEST OF YEAR Awards, ?Interior Design? , US, 2022 International Design Media Awards, Annual Exhibition Space Award- Gold Award, 2022 Architecture Winner, The Architecture Master Prize, USA, 2021 Silver Winner, A'Design Award and Competition, Italy, 2021 Winner, Interior Design Awards, ELLE DECO, China, 2021 The 100 Most Talented Young Architects and Interior Designers in China, 2020 IDF “Architectural Thinking” Design Elite (2018-2019) New Power Interior Design Award (Shanghai Top 10) Chinese Design Elites Runner-up, 2018 DDF Award - Top10, 2018 IDF Voice for China Design, 2018 Kapok Design Awards China, 2018 ?Archiworld?, Archiworld Publisher, Korea, 2023 & 2024 ?2023Interior Design Annual?, CHINA Interior Design Annual?2023 ?Store book 2024??dLv Publisher? Germany, 2024 ?Architecture China ?? Guangxi Normal University Press, China, 2022 ?Interior Design China ?? Guangxi Normal University Press, China, 2022 ?Book of The Architecture Master 2021??TAM Publisher?US, 2021 ?2022 China Interior Design Annual??ELLE DECO Publisher ,China, 2021 ?Learning from China?? FRAME Publisher, Holland, 2020