Jinchen Shop Beijing Kaide Xinhui Store

• Prize
  Honorable Mention in Interior Design / Retails / Shops
• Company/Firm
  DOOIT DESIGN
• Lead Designer
  Wei Guan, Zimei Chen
• Design Team
  Jiming Lu, Lu Liu, Xingkuan Li, Yuanyuan Li , Chang Gu ,Jiaqiang Liang
• Photographer Credit
  Yao Ji
• Location
  CapitaLand Plaza, Beijing, China
• Client
  Beijing Shihao Construction Engineering Co., LTD
• Project Date
  July , 2024

This project is located in the southeast corner of the ground floor of CapitaLand Plaza on the East Fourth Ring Road in Beijing. It is the best location in the commercial complex and has a prominent and valuable show window along the street. Despite the triangular layout, even early in the design process? we realized that there would be both challenges and opportunities. The design concept of this store combines the brand value and commercial activities, aiming to create an urban entry lux-day coffee and night wine business model and endow a new glamour to urban life through the integration of tea and wine.