Jinchen Shop Beijing Kaide Xinhui Store

  • Prize
    Honorable Mention in Interior Design / Retails / Shops
  • Company/Firm
    DOOIT DESIGN
  • Lead Designer
    Wei Guan, Zimei Chen
  • Design Team
    Jiming Lu, Lu Liu, Xingkuan Li, Yuanyuan Li , Chang Gu ,Jiaqiang Liang
  • Photographer Credit
    Yao Ji
  • Location
    CapitaLand Plaza, Beijing, China
  • Client
    Beijing Shihao Construction Engineering Co., LTD
  • Project Date
    July , 2024

This project is located in the southeast corner of the ground floor of CapitaLand Plaza on the East Fourth Ring Road in Beijing. It is the best location in the commercial complex and has a prominent and valuable show window along the street. Despite the triangular layout, even early in the design process? we realized that there would be both challenges and opportunities. The design concept of this store combines the brand value and commercial activities, aiming to create an urban entry lux-day coffee and night wine business model and endow a new glamour to urban life through the integration of tea and wine.