The design of this major retail emporium began with a most provocative context of straight and curved geometry and varying heights of 12, 15 and 18 feet .
The façade design resolves all conflictual issues. Folding surfaces of wood and stone proceed with ease across the multiple surface configurations and heights. The intentional climbing cliff imagery of the façade design resonates with the natural outdoor world where so much of sporting activities take place. Critical for the merchandise floors was the positioning of elevators and escalators within the building structure to ensure maximum fluidity for vertical and horizontal clientele movements. Similarly essential were delivery dock and conveyor systems for internal merchandise operations. The spatial layout was refined in 35 merchandise zones along walls and on center floor islands providing noticeable visibility to all collections and product categories. Strategically within this gameplan are 15 specially designed feature concepts that harbor and highlight the most sought after retail brands. Ultimately, a powerfully recognizable and uncompromising design concept, and enticing marketing brand image is brought into being.
