On Paulista

  • Prize
    Honorable Mention in Architectural Design / Residential
  • Design Company
    MCAA Arquitetos
  • Lead Designer
    Rogerio Castro Conde
  • Design Team
    Pilar Lorenzo, Nadia Ruiz, Frederica Fernandes
  • Architecture Firm
    MCAA Arquitetos
  • Construction Company
    Rocontec
  • Photo Credit
    Carlos Oliver
  • Project Location
    São Paulo - Brazil
  • Client
    Vitacon
  • Project Date
    June 2024

The On Paulista project rises at the intersection of two of São Paulo's main thoroughfares. At the highest and most historic point in the city, atop the Paulista Avenue spire, and just below, at the north-south intersection with 23 de Maio Avenue, On Paulista was designed to replicate the cosmopolitan and urban atmosphere that inspires one of São Paulo's most sought-after real estate market regions. With extensive urban infrastructure, including a metro station located at its doorstep, the development of this project has always been premised on flexibility of spaces, ease of access, safety, and well-being.

As an architectural design, the vitality and dynamism of a city that never sleeps like São Paulo was uniquely replicated in its volume and finishes. Harking back to a brutalist past, the volumes juxtapose one another, facing Ibirapuera Park to the south, but with their front facades pointing north. Their uses were always separated according to the north (looking towards Serra da Cantareira) and south (Ibirapuera Park) orientations. Both are abundant green areas, teeming with life, both urban and natural. Thus, their final shape resembles a large compass.

Bio
MCAA Architects has been working in the real estate business for 25 years. Our team designs residential, commercial, and mixed-use buildings. Throughout Brazil, we have signed more than 33 million square meters and feature over 1.100 projects in more than 50 cities.
The office has always been innovative, in constant pursuit for new paths, architectural challenges and ways of connecting to the market, with strong and lasting relationships with our clients.
As architects specialized in real estate, we design with responsibility, aiming to match aesthetic, technical standards and sustainability.

Other prizes
Master Imobiliário - 1995,2001, 2002, 2005, 2006, 2007, 2010, 2011, 2015,2017,2020,2021,2024. International Property Awards- 2022 International Property Awards - 2023 Global Future Design Awards - 2023 IDA Awards - 2024 World Design Awards - 2024 Architecture Masterprize - 2024 International Architecture Design Awards - 2025 A Design Awards - 2025




BLT Built Design Awards 2025
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