Saudi Artisanal Company (SAC) Flagship Store

  • Prize
    Honorable Mention in Interior Design / Retails / Shops
  • Design Company
    Ink.
  • Lead Designer
    Aljohara Beydoun
  • Design Team
    Shaden Meer, Anan Azhar,
  • Interior Designer
    Ink.
  • Lighting Design
    Lumiere KSA
  • Construction Company
    ICM Solutions
  • Photo Credit
    Emkan Photography
  • Project Location
    Zallal, Diriyah, Riyadh, Saudi Arabia
  • Client
    Saudi Artisanal Company
  • Project Date
    February 2025

The SAC store in Diriyah was envisioned as a contemporary gallery space that honors heritage while embracing modern design. At its core, the project reflects the deep connection between craft, artist, and land. The design balances contrast and continuity; offering a refined spatial envelope that quietly withdraws, allowing artisanal products to take center stage.
Sculptural display units, inspired by the angular formations of the desert, are engraved with Najdi patterns, merging contemporary abstraction with cultural memory. Earth-toned walls ground the space in Diriyah’s materiality, while white display surfaces and restrained accent colors create clarity, rhythm, and emphasis.
A focal wall assembles raw fragments of clay, wood, ceramic, leather, and textiles; presented in their unfinished state to highlight the beauty of process, imperfection, and experimentation. This tactile feature blurs the line between exhibition and archive, underscoring craft as an evolving journey.
The result is a retail experience that is both immersive and narrative-driven: a space that celebrates Saudi craftsmanship, invites exploration, and translates tradition into contemporary language.

Bio
We are a multidisciplinary design studio with a strong conceptual ability to merge art, design, and science. Our inspiration is deeply rooted in our identity as we always aim to create means of a dialogue between our past and future. We at Ink always look for means of innovation and unique creations that reflect our clients' dreams and needs. The combination of art, poetry, and science formulates the basis of our design philosophy. With a solid foundation in literature and design, our design approach validates the creation of unique design expressions.

Other prizes
2023 IDA DESIGN AWARDS SILVER 2023 IDA DESIGN AWARDS HONORABLE MENTION 2023 ADCA PLATINUM WINNER INTERIOR DESIGN SPA & FITNESS CENTER DESIGN 2023 ADCA PLATINUM WINNER INTERIOR DESIGN RETAIL & COMMERCIAL INTERIORS 2023 ADCA PLATINUM WINNER CONCEPTUAL DESIGN INTERIOR & WORKSPACE DESIGN 2023 ADCA GOLD WINNER CONCEPTUAL DESIGN INTERIOR & WORKSPACE DESIGN




BLT Built Design Awards 2025
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