Caterpillar, leader in construction machinery, takes the UX to the next level and creates its new technology showroom.
The room serves as a training and demonstration area, featuring simulators and remote controls for operating the machinery in real time. The goal was to create an innovative, flexible, and chameleon-like space.
Light plays a crucial role, transforming the space and creating the project's wow effect. Visitors are first welcomed into an antechamber closed off by a curtain, creating a theatrical space with a neutral monochromatic design that acts as a filter between the outside world and the upcoming spectacle.
The curtain then opens, revealing an explosion of color. Blacklight activates, showcasing corporate graffiti, a disruptive intervention that displays the brand's "grunge" side.
The walls transform into a large mural of photoluminescent paint with graphic motifs related to Caterpillar's industry. The graffiti then disappears, making way for the true protagonist: Caterpillar's cutting-edge technology.
Bio Filbak is born as a revolutionary new concept that combines interior design and graphic design. A conceptual mix that specialises in applying the brand to the space, what we call SPACE BRANDING.
Our methodology is based on Strategic Interior Design, which allows for a holistic vision of the project, combining technique, functionality, aesthetics and marketing.
To this end, at Filbak we analyse your company or personal project to adjust it to your needs, optimize it and bring the excitement back… #feelback #filbak
Other prizes Finalists in the international LICC 2023 awards with 2 projects Finalists in Best of the Year 2023 awards Finalistas in AIS awards 2023 Finalist in AJE Malaga awards 2020
