Through tactfully drawing the two “O”s from the brand name “OSSO” as basic visual symbols, the designers created a circular hollow space, a round ceiling structure and ring-shaped ceiling lamps, symbolizing the infinite universe and the trajectory of stars respectively. The “O”s in two different forms weave in the space, appearing like stars moving in the vast universe. The design team used such metaphorical spatial narratives to create a unique sense of space and distinctive brand symbols.
Featuring a sense of inclusiveness and softness, circle is a perfect geometric figure, as it can match elements in any shapes or forms. In addition, circle and arc offer spinning and dynamic visual effects, showing a mysterious rhythm and trajectory.
The circular, hollow structure in the lobby creates a geometric aesthetic, implies the Oriental philosophy of “round sky and square earth” and meanwhile displays the trajectory of stars. The circular lines manage to create intriguing and unexpected spatial experiences based on the combination of visual effect and principles of mechanics.
