In 2023, during the China International Import Expo (CIIE), we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.
Bio Tan Gen Cultural is an art consultancy company deeply rooted in the pan-cultural field, and it owns the studio brand FORTH FORCE. It is adept at using design-driven as the core of its operations, combining artistic aesthetics to bring customers unique sensory upgrades and consumer experiences.
